April 13, 2016
In 2007 when California first legalize marriage equality and after only a year in one of the biggest campaign of against human rights, the Church of Jesus Christ of Latter Day Saints successfully undo the success of the LGBT community in California. The mormon church and other religious organization successfully put marriage in the ballot in the 2008 elections and won by a short margin.
A little background for you, as soon as 2004 San Fransisco mayor Gavin Newsom for valentine’s day he decided to gave out marriage licenses to people of the same sex. Partly because he grew up in San Fransisco and knew a lot of gay people saw the humanity in them.
By 2007 the Californian house and senate passes a marriage equality law. The Republican governor, governor Arnold Schwarzenegger has no problem signing it to law.
By the next year, there is a challenge to the marriage law brought by conservatives that said the usual anti-LGBT arguments, they have been saying for decades. The LGBT rights groups assumes that the measure will not pass in liberal California, but they were wrong.
The measure was called proposition 8, backers of prop 8 are churches, including the Mormon Church who pour in a lot of money into this hateful cause. They run advertisements on Television telling Californians awful gay people are. The Church put up countless lies about gay relationships.
The pro LGBT groups some how lost sight of what they fighting for. They run advertisement, about how the law is and how unfair it is for them. They made a mistake though they never put LGBT people on their ads. People will not mind hurting you if they do not who they are hurting.
Election Day 2008 came, the LGBT groups, are very confident that they are going to win. But the better marketing of the opponent worked. They market it as if their is something wrong with gay people. They lied to Californians by their ads.
The LGBT groups learn their lessons after prop 8 they filled a lawsuit and won in 2013, they also won in the court of public opinion. they run good advertisement that ultimately change hearts and minds.